Helsinki Football Market SPECIAL EDITION outdoor experience at Coca-Cola Fanzone, Musiikkitalo, 00100 Helsinki, Finland.

Wednesday 15.7.2026 Opening Hours:
19:00 - approx. 23:00

17-19.7.2026 Opening Hours to be confirmed.

You can find the Helsinki Football Market festival tent complex on the lower floor of the event area.

PARDON MY KICKS (SWE) X BALTIC FOOTBALL SHIRTS (EST/BRA) POP-UP
Over 1,000 authentic vintage football shirts, vintage football themed apparel & collectibles brought on-site directly from Sweden, Brazil & Estonia and available for sale. Freshly curated selection also features TOP 4 World Cup teams and Manchester United & Wrexham who are visiting Helsinki for the exhibition match on 18th of July.

MALMI VICE (FIN) x Helsinki Football Market
Special football themed mini-exhibition by one of Finland’s leading multidisciplinary popular culture artists Malmi Vice. Works available for purchase.

ATW ARCHIVES WORLD CUP EXHIBITION
Curated selection of rare & obscure FIFA World Cup related memorabilia across 4 decades on on display.

OLAVI VIHERIÄLÄ (FIN)
Curated selection of football culture themed paintings by Finnish contemporary artist & football culture expert Olavi Viheriälä. Works available for purchase.

Coca-Cola Fan Zone Special Music Programming on 15.07.2026 featuring:
ARTEM & AB. Showtimes starting 19:00.

Event made possible with:
Kumppari, Töölön Tiikeri, Duotone, Kiema Visuals & UUNO Pinza

FOR ALL ENQUIRIES EMAIL: team@helsinkifootballmarket.com